Fuck Yeah!! Look what I found... Erik, we were right in the translation!!!!

Jelen pivo
From Wikipedia, the free encyclopedia
Jelen pivo (deer beer) is the name of a beer brand in Serbia with notable popularity. Jelen is a low-cost lager beer also known as cuckold or beer horn. It's a first choice for construction workers and grocery store alcoholics. Many years of return-bottle policy makes unique white mark on every bottle. Apatinska pivara (deer beer brewery) is also known as Serbian pioneer in 2,5 liter plastic packaging.
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I have another definition, if you excuse me:
Jelen pivo
From The Rifat mirror, the free encyclopedia
Jelen pivo (deer beer) is the name of a beer brand in Serbia with notable popularity. Jelen is a really low-cost lager beer but never as cheap as Bip, a.k.a. plastic beer. It's a first choice for construction workers, grocery store alcoholics, and foreign students without central heating during cold winters in Belgrade. Some of them might be alcoholic, too. Many years of hard-core drinking makes this beverage unique. Apatinska pivara (deer beer brewery) really saved our asses back in Serbia providing cheap and good enough drinking stuff.